DetailsPureFresh liquid laundry soap is a concentrated soft water soap that has a quality-water formulation that works with all temperatures and all colors to deliver one superior result-bright! PureFresh is formulated to remove stains, tough dirt and odors using cleaning ingredients that are safe for the environment. Liquid Laundry Soap is 2X concentrated and is safe for all washers, including HE. One 50 oz. bottle of the concentrated soft water soap will clean up to 33 loads..