DetailsDISCONTINUED - NO LONGER AVAILABLE - LanoSoft PureFresh Liquid Laundry Soap - Specially Formulated For Soft Water. 1 Gallon Bolltle. LanoSoft PureFresh laundry soap can be used in hot or cold water and with colors or whites. One ounce per load is all that is needed. One ounce pump available to use with gallon container. Order the optional pump that screws right into the gallon jug for easy and convienent use. Great laundry soap and a real money saver.